Privacy Policy

01 Introduction

This Privacy Policy outlines how LUDA BLACK collects, processes, and protects your personal information in compliance with the Protection of Personal Information Act, 2013 (POPIA) in South Africa. We are committed to safeguarding your privacy and ensuring the lawful handling of your personal information.

02 Information We Collect

Personal Information (as defined under POPIA):

• Full name and contact details
• Email address
• Phone number
• Physical and postal address
• Payment details (e.g., bank card information)

03 How We Use Your Information

We process your personal information for the following lawful purposes:

• Fulfilling your orders and transactions
• Providing customer support services
• Sending transactional updates and notices
• Enhancing our services and user experience
• Direct marketing (with your consent, as required under POPIA and the Consumer Protection Act, 2008)

04 Data Security

05 Data Sharing and Third Parties

We may share your personal information with:

• Payment processors and delivery service providers
• Analytics and marketing partners (with your consent)
• Regulatory authorities when required by South African law

We do not sell your personal information to third parties and only share it with operators acting on our behalf under strict confidentiality agreements, per POPIA.

06 Your Rights and Choices

Under POPIA, you have the right to:

• Request access to your personal information
• Correct inaccurate or incomplete information
• Request deletion of your information (subject to legal obligations)
• Object to processing or withdraw consent for direct marketing
• Request a copy of your information in a structured format
• Lodge a complaint with the Information Regulator

07 Cookies and Tracking

08 Contact Information

For questions about this Privacy Policy or to exercise your rights, please contact our Information Officer: